A label that's based in South Africa's city of Johannesburg, Nao Serati is known for crafting eclectic menswear styles that aren't afraid to draw from feminine angles.
In its 2017 Spring/Summer series, Nao Serati stays true to this claim. In an editorial that's aimed at rethinking the male body and expanding the thinking of what's deemed masculine by society, the brand shows models with elaborately elongated legs that makes them appear giant-like.
By using this visual in unison with clothing that's unconventional to preconceived notions of masculinity, Nao Serati shows its muses as incredibly powerful figures who are enlarged by their confidence in choice. With this, Nao Serati's designers look to prompt men to think about what being a man means to them and invites them to loosen the limitations of their definition.
Elongated Leg Editorials
Nao Serati's Spring/Summer Range Was Spotlighted on Oddly Edited Models
Trend Themes
1. Eclectic Menswear Styles - Opportunity for brands to create unique and unconventional clothing options for men, breaking away from traditional notions of masculinity.
2. Redefining Masculinity - Chance to challenge societal norms and encourage men to explore and redefine their own interpretations of masculinity.
3. Body-positive Representation - Opportunity to promote body confidence and inclusivity by showcasing diverse body types and challenging beauty standards.
Industry Implications
1. Fashion - Fashion brands can seize the opportunity to create gender-inclusive and body-positive clothing lines that cater to a wider audience.
2. Media and Advertising - Media outlets and advertisers can disrupt traditional gender stereotypes by featuring diverse and unconventional representations of masculinity in their campaigns.
3. Personal Development and Wellness - Wellness industries can capitalize on the trend by offering programs and services that encourage self-exploration and personal growth, helping individuals redefine their perceptions of masculinity.