Eschewing typical walls and fixtures, the Nanushka Betastore features an innovative interior design that seems to mimic the inside of a pillow case. Indeed, the space is wrapped in puffy swathes of linen, something the designers -- architecture students Daniel Balo, Zsofia Dobos, Judit Emese Konopas, Dora Medveczky and Noemi Varga -- did to save time and money.
The students were handpicked by Hungarian fashion designer Sandra Sandor, who gave them only a few short weeks to create an interior design for her Nanushka Betastore. With a low budget and constraints -- save for a bit of minor drilling, the interior was to be left unharmed -- the students quickly applied materials like cotton, linen, firewood and rusted steel for the design, says The Retail Design Blog. "Balloon lamps" were used as light fixtures, the walls and ceiling were wrapped in linen and the firewood was used to create flooring. With these materials, the designers were able to create an interesting contrast of soft and hard and give the store an eco-friendly element as well.
Billowing Linen Boutiques
Nanushka Betastore Design Features Contrast of Soft and Hard
Trend Themes
1. Puffy Interior Design - The Nanushka Betastore's innovative use of puffy linen interior design provides an opportunity for other retailers to create unique and cozy shopping experiences.
2. Budget-friendly Materials - The use of low-cost materials like cotton, linen, firewood, and rusted steel in the Nanushka Betastore's design presents an opportunity for other businesses to create visually stunning spaces without breaking the bank.
3. Eco-friendly Retail Spaces - The Nanushka Betastore's incorporation of eco-friendly elements, such as using firewood for flooring, opens up possibilities for sustainable design in the retail industry.
Industry Implications
1. Fashion Retail - Fashion retailers can take inspiration from the Nanushka Betastore's design to create unique and inviting store environments for their customers.
2. Interior Design - Interior design professionals can explore the use of unconventional materials and techniques, like puffy linen walls, to create innovative and visually appealing spaces.
3. Sustainable Retail - The Nanushka Betastore's eco-friendly design elements serve as a blueprint for sustainable retail practices, providing opportunities for businesses to create environmentally-conscious spaces.