The Nancybird Spring/Summer 2015 collection incorporates a truly mesmerizing assortment of patterns. The Australian brand has done so with a mind for summertime wear, apparent in its production of sandals, dresses and thin apparel well-suited to warm weather.
Swirls of flowers, geometric prints and swaths of color are all present in this Nancybird line. Whether one opts for its assortment of footwear or tank tops, what remains consistent is the label's evident proclivity for ornamental designs that mismatch with one another in a seamless way.
Accessories are also central to this Spring 2015 series. Wide brimmed hats and low-hanging side bags display elements of functionality, perfect for day trips to sandy shores or for running errands.
Mesmerizing Multi-Print Collections
The Nancybird Spring/Summer 2015 Line Features Many Patterns
Trend Themes
1. Ornamental Designs - Disruptive innovation opportunity: Develop customizable clothing and accessories that allow consumers to mix and match ornamental designs in a seamless way.
2. Multi-print Collections - Disruptive innovation opportunity: Create a platform that connects fashion designers with diverse textile manufacturers to facilitate the creation of multi-print collections.
3. Functional Accessories - Disruptive innovation opportunity: Design wearable technology products that combine functionality with fashion, such as smart hats and bags.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail to allow customers to virtually mix and match patterns before making a purchase.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced printing techniques that enable the production of intricate multi-print patterns on various textiles.
3. Wearable Technology - Disruptive innovation opportunity: Collaborate with fashion brands to incorporate functional technology into accessories, enhancing the user experience.