It seems that the huge success of the recent black issue of Vogue Italia has started a revolution in the fashion magazine world. Want proof? The new Fall 2008 issue of POP magazine has six covers evenly split between three black models and three white ones. Naomi Campbell, Agyness Deyn, Jourdan Dunn, Natalia Vodianova, Amber Valletta, and Oluchi Onweagba grace the different dramatic covers with a theme of "Hot Nuns."
The six models are styled in Prada's sexy see-through lace and captured by photographer Sebastian Faena. The art direction bears a striking resemblance to Madonna's 'Like a Virgin' days.
My favorite has to be Agyness with her punk spunk sexed-up nun in see through lace. Jourdan also delivers an eye-catching cover with her Frida Kahlo uni-brow, while Naomi strikes a mean a pose, as she always does. Salute to diveristy!
Supermodel Nuns
Naomi & Agyness on "Pop" Fall 2008 Cover
Trend Themes
1. Diversity Revolution in Fashion - The success of recent issues featuring diverse models indicate opportunities for fashion magazines to embrace diversity in style and representation.
2. Sexy Religious Imagery - The provocative religious imagery used in fashion photography presents an opportunity to utilize controversial themes to grab consumer interest.
3. Non-traditional Models - The use of non-traditional models including older models, larger models, and models with disabilities presents an opportunity for fashion brands to connect with a wider range of consumers.
Industry Implications
1. Fashion - The fashion industry can embrace the use of non-traditional models and provocative imagery to showcase a wider variety of styles and connect with consumers in more diverse ways.
2. Media and Publishing - Media and publishing industries can expand their offerings to embrace a diversity of models and use provocative imagery to attract consumer interest and increase relevance.
3. Advertising - The use of diverse models and provocative imagery in advertising presents an opportunity to grab consumer attention and communicate brand values of inclusivity and diversity.