Fans of decadent fashion will love the Naeem Khan Pre-Fall 2010 collection. This collection brings on the glitz, with sequins and shimmer finding their way into one-shouldered Grecian dresses, sleek long-sleeved dresses and even sleeveless shift dresses.
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Implications - The recent recession prompted budget-tight consumers to make more affordable purchases at thrift and vintage stores. This has caused a resurgence in antique styles which customers embrace for their rarity and vintage elements. The fashion industry can appeal to their desired demographics by incorporating antique features into their product designs.
Glittering Grecian Dresses
Naeem Khan Pre-Fall 2010 Collection Brings on Glam & Decadence
Trend Themes
1. Resurgence of Antique Styles - Fashion industry can incorporate antique features into their product designs to appeal to customers who embrace the rarity and vintage elements.
2. Budget-conscious Consumers - Fashion industry can target budget-tight consumers by offering more affordable options and collaborating with thrift and vintage stores.
3. Grecian-inspired Fashion - Fashion industry can capitalize on the popularity of Grecian dresses by incorporating one-shouldered, long-sleeved, and sleeveless designs into their collections.
Industry Implications
1. Fashion Industry - Fashion industry can embrace disruptive innovation by incorporating antique features into their designs and collaborating with thrift and vintage stores.
2. Thrift and Vintage Stores - Thrift and vintage stores can seize disruptive innovation opportunities by partnering with fashion brands and promoting the resurgence of antique styles.
3. Retail Industry - Retail industry can tap into the budget-conscious consumer market by offering more affordable fashion options and showcasing antique-inspired designs.