Concrete might not seem like an ideal material to make a sofa out of, but Nacho Carbonell is a designer and artist who revels in breaking down misconceptions.
Made from bags of various shapes and sizes filled with colored concrete, Nacho Carbonell's unorthodox couches are surprisingly amusing, quirky and soft. Furthermore, the couches can be made on location which allows Nacho Carbonell to fully customize their look, feel and color to the surrounding atmosphere.
Implications - Using innovative materials to create everyday products that most buyers use on a regular basis is a great way for businesses to appeal to a wide target demographic. The use of unique materials within everyday objects increases the appeal of mundane items.
Concrete Couches
This Hardy Sofa by Nacho Carbonell is Softer Than it Looks
Trend Themes
1. Unconventional Furniture - Exploration of non-traditional materials being used for furniture design presents an opportunity for businesses to appeal to a wider target market.
2. On-site Manufacturing - The ability to manufacture goods on location presents opportunities for businesses to offer customizable products and improve supply chain efficiency.
3. Sustainable Design - Innovation in eco-friendly materials presents a disruptive opportunity for businesses to appeal to eco-conscious consumers with unique design options.
Industry Implications
1. Furniture Design - Innovative furniture design using non-traditional materials presents an opportunity for businesses to tap into a wider audience and increase market share.
2. Manufacturing - On-site manufacturing presents an opportunity for businesses to streamline their supply chain and reduce costs while increasing customizability options.
3. Sustainability - The use of eco-friendly materials for furniture design presents an opportunity for businesses to cater to eco-conscious consumers while standing out in a crowded market.