MYKITA and Helmut Lang work in collaboration to unveil a joint capsule of eyewear designs that take the wraparound sunshield model to new heights. The capsule is made up of two styles specifically, the HL001 and the HL002, which take inspiration from the look of deconstructed eyewear.
The familiar wraparound sunshield is broken up into four sections with contrasting lens throughout. There are hues such as neon pink and yellow that are seen from Helmut Lang's SS20 series. The HL001 has a double bridge and a straight line at the top for an angular structure and a stark look. The HL002 is designed in contrast with more fluidity in the structural design backed up by the curvilinear shape inspired by aviators.
Deconstructed Eyewear Designs
MYKITA and Helmut Lang Launches a Capsule of Sunglasses
Trend Themes
1. Deconstructed Eyewear - The trend of deconstructed eyewear designs presents an opportunity for brands to create unique and avant-garde sunglasses that break traditional norms.
2. Contrasting Lens - The use of contrasting lens colors in eyewear designs allows for bold expression and customization, offering disruptive opportunities for personalized fashion statements.
3. Angular Structures - The rise of angular structures in eyewear design opens up possibilities for creating bold and futuristic sunglasses that appeal to consumers looking for edgy and unconventional styles.
Industry Implications
1. Fashion - The fashion industry can explore the trend of deconstructed eyewear designs to innovate and create eyewear collections that push boundaries and capture consumer attention.
2. Eyewear - Eyewear brands have an opportunity to incorporate contrasting lens colors to their designs, offering a unique selling point and attracting consumers seeking standout accessories.
3. Personalized Fashion - The personalized fashion industry can take advantage of the trend of contrasting lens colors in eyewear to offer customization options that allow individuals to express their unique style.