Leading apparel retailer JCPenney has announced the launch of its newest casualwear brand dubbed 'Mutual Weave.' The new lifestyle brand focuses on an American clothing staple -- the denim jean.
Developed by JCPenney designers, the new brand was designed to offer men a range of stylish yet sturdy garments built for any activity. As a result, the new lineup bridges the gap between traditional workwear looks and more contemporary styles. So far, the new brand is offering pieces such as denim jeans, t-shirts, button-down shirts, knits, casual jackets, and footwear.
"We introduced the Mutual Weave brand to meet men’s expectations for well-made casualwear crafted for every day and any adventure," said Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney.
Laidback Menswear Brands
JCPenney Launches New 'Mutual Weave' Clothing Brand For Men
Trend Themes
1. American Casualwear - The 'Mutual Weave' brand by JCPenney is focused on creating American casualwear staples to bridge the gap between traditional workwear and contemporary styles.
2. Stylish Sturdiness - There is an opportunity to build a new line of stylish and durable casualwear for men that is suitable for any activity.
3. Lifestyle Denim - The denim jean is an American clothing staple with the potential to be transformed into a versatile piece of casualwear for everyday and any adventure.
Industry Implications
1. Casualwear - The 'Mutual Weave' brand launch highlights the potential in creating versatile American casualwear for men.
2. Clothing Retail - Apparel retailers can capitalize on the opportunity to create a new line of stylish and durable casualwear for men that bridges the gap between tradition and modernity.
3. Denim Manufacturing - Manufacturers of denim can explore the potential to create lifestyle denim that is versatile and suitable for everyday use and any adventure.