Honda had a stretch of road, the Avenue K, in a Californian desert town grooved so that the Lone Ranger theme song or Rossini's William Tell overture played as cars drove over it. It was engineered to play properly when driving Honda Civics at a precise speed of 55mph (88km/h).
However, the musical highway has fallen flat with the nearby residents of Lancaster. Although the sound is meant to be heard only by car occupants, the discordant sounds have kept them awake.
The publicity stunt in the US will last only 2 weeks as the local authorities will be paving over it soon.
Streets That Make Music
Honda's Avenue K in California
Trend Themes
1. Musical Roads - The trend of creating roads that double as musical instrument for an immersive sensory driving experience is on the rise.
2. Sound Engineering - A growing trend in the field of sound engineering is the application of musical notes in unconventional environments to provide an interactive experience for audiences.
3. Innovative Marketing Techniques - Companies are exploring innovative marketing techniques to promote their products by engaging their target audience through sensory experiences.
Industry Implications
1. Automotive - The automotive industry could incorporate musical roads into their designs for a unique selling proposition that would provide an immersive driving experience and create a strong emotional connection to their brand.
2. Tourism - The tourism industry could capitalize on the trend of musical roads to promote cultural and artistic experiences, enhance tourist experience, and attract more visitors.
3. Entertainment - The entertainment industry can leverage the trend of incorporating musical notes in unconventional environments to create immersive, interactive experiences for their audiences, broadening their reach and enhancing their appeal to younger demographics.