San Francisco start-up company Munchery teamed up with Google Play Music to provide consumers with musical food pairings free of charge. This creative idea aims to provide Munchery's guests with an unforgettable dining experience within their own homes.
The food-delivering service creates gourmet dishes at affordable prices and then delivers each fresh and hot meal directly to consumers. The musical food pairing addition to the web-based service runs from mid-August to early September. The goal is to pair each meal with a playlist, provided by Google Play Music to elevate each diner's experience.
The soundtracks will be available twice a week and will appear as a daily menu option. Some of the unique playlists include Coffee Shop Indie Radio, which is paired with a delicious chocolate cake, or The Sunny Patio Vibes playlist, which is paired with a seasonal grilled chicken and broccoli dish.
Musical Food Pairings
This Web-Based Food Delivery System Shares Soundtracks with Consumer Orders
Trend Themes
1. Musical Food Pairings - The trend of combining food delivery services with curated music playlists to enhance the dining experience.
2. Web-based Food Delivery - The trend of using online platforms to offer convenient and personalized food delivery services.
3. Partnerships with Music Platforms - The trend of collaborations between food companies and music streaming services to provide unique dining experiences.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery companies to differentiate themselves by offering customized musical experiences along with their meals.
2. Online Platforms - Opportunity for online platforms to integrate music streaming services into their offerings, providing added value to their customers.
3. Food and Music - Opportunity for music streaming services to expand into the food industry by partnering with food delivery platforms and providing music recommendations for specific meals.