Bacardi is testing out IGTV by inviting consumers to direct its latest music video on Instagram. Using the social media site's newest long-form video update, Bacardi will attempt to achieve the first crowd-sourced music video made through this particular social media platform.
The video will revolve around the dancing 'Les Twins.' Throughout the day, the Les Twins will be posting polls on Instagram, tasking the audience with key decisions, like the video's location, choreography, lighting, camera angels and more. The winning response from each poll will be revealed in real-time with the final video being premiered this Saturday morning.
Bacardi's 'Live Moves' stunt serves as an extension of the brand's overarching 'Do What Moves You' campaign.
Social Media-Made Music Videos
Bacardi Will Be Crowd-Sourcing a Music Video on Instagram
Trend Themes
1. Crowd-sourced Music Videos - Brands can leverage social media platforms to create the first crowd-sourced music video made through a particular platform.
2. Interactive Campaigns - Brands can engage consumers in interactive campaigns through social media, allowing them to participate and make decisions in a real-time format.
3. Long-form Video Updates - Social media sites can now offer long-form video updates, allowing brands to create longer and more immersive content on these platforms.
Industry Implications
1. Entertainment - The entertainment industry can leverage crowd-sourced, interactive campaigns to involve fans in their productions and create more engaging content.
2. Alcoholic Beverages - Brands in the alcoholic beverages industry can use digital platforms such as Instagram to create innovative marketing campaigns and build brand awareness.
3. Social Media - As social media platforms continue to evolve, they offer new ways for brands to create interactive campaigns and engage with their audiences in innovative ways.