Popular music streaming platform, Spotify, recently announced the launch of a newly redesigned desktop app that's aligned with its mobile app interface. The update includes a revamped UI, downloads, and improved playlist curation.
Notably, the update will allow users to download songs directly to their desktop, a feature that was primarily dedicated to the app to allow users to listen to music regardless of Wifi or Internet connectivity. The new feature will improve the user desktop experience. In addition, the playlist creation experience has been improved. From the desktop platform, users can now "drag and drop songs, or even find new tracks directly through the embedded search bar in the playlist view." The update also showcases the listener's top artists and tracks on the profile page and use filters such as most relevant, recently played, and recently added.
Redesigned Music Streaming Desktop Apps
Spotify Updates its UI, Downloads, and Playlist Curation
Trend Themes
1. Redesigned Desktop Apps - There is an opportunity for music streaming platforms to further integrate and improve their desktop apps to align with their mobile app user experiences.
2. Direct Song Downloads - The ability for desktop users to download songs directly to their device creates a disruptive innovation opportunity for music streaming platforms to further enhance the desktop user experience and compete with offline listening options.
3. Improved Playlist Curation - Music streaming platforms can take advantage of improved playlist curation by incorporating user data and machine learning to suggest new tracks and improve overall user engagement.
Industry Implications
1. Music Streaming - Music streaming platforms can capitalize on these trends to differentiate themselves, improve user experiences, and compete more effectively with offline music listening options.
2. Desktop App Development - The opportunity for desktop app developers to align with mobile app user experiences and incorporate features like direct song downloads and improved playlist curation can create new disruptions in the market.
3. User Data and Machine Learning - The incorporation of user data and machine learning by music streaming platforms into playlist curation and other features represents an innovation opportunity to improve overall user engagement and retention.