As far as music festival tents go, hospitality company Marriott International has possibly succeeded in designing the most luxurious temporary yurts in the world. Inspired by W Hotels & Resorts in Dubai, Barcelona, Bali and Hollywood — some of the most travel-friendly locations, Marriott's yurts are equipped with fast Wi-Fi, private washrooms and showers, security, as well as a fully stocked minifridge.
Coachella attendees were able to bid with their Marriott points on the music festival tents via the Starwood Preferred Guest Moments site. This is a great example of convergence. Marriott International's stunt did not only strengthen the relationship between the hospitality company and its consumers but it also connected on multiple levels with a youthful, luxuriously inclined and music-loving audience that sought out to interact with the project.
Luxurious Music Festival Tents
Marriott's Luxe Temporary Dwellings are Lush, Cozy & Exclusive
Trend Themes
1. Luxurious Music Festival Tents - Marriott's temporary yurts offer a new level of luxury and comfort for music festival attendees.
2. Convergence of Hospitality and Entertainment - Marriott's partnership with music festivals creates unique experiences and strengthens consumer connections.
3. Personalized Experiences for Travelers - Marriott's yurts provide personalized amenities and services for a more immersive travel experience.
Industry Implications
1. Hospitality - The hospitality industry can explore opportunities to enhance guest experiences at music festivals through luxurious temporary accommodations.
2. Entertainment - The entertainment industry can collaborate with hospitality companies to design unique experiences and attract a luxury-focused audience at music festivals.
3. Travel and Tourism - The travel and tourism industry can leverage personalized accommodations to provide memorable experiences for music festival travelers.