Instagram is testing a music feature that can be used to enhance a person's story. The company named the music feature 'Instagram Reels,' and it gives users the ability to create a 15-second video with music in the background. The platform will also enable users to directly share the video to their story. Instagram will launch the feature for both Android and iOS devices, however, the test will be limited to users in Brazil.
Instagram will also have a Top Reels section, where viral Reels can be found in the Explore page.
Robby Stein, the Instagram director of product management, spoke on the new feature, "The focus has been on how to make this a unique format for us. Your friends are already all on Instagram. I think that’s only true of Instagram."
Shareable Short Music Clips
Instagram is Testing a Music Feature That Users Can Add to Their Story
Trend Themes
1. Music-enhanced Short Videos - Opportunity to develop technology that enhances short-form video content with music features for higher engagement
2. 15-second Video Creation - Opportunity to provide tools that facilitate the creation of quick and easy 15-second videos with music for social media sharing
3. Viral Reels Discovery - Opportunity to develop algorithms and machine learning models that can identify the most engaging and viral video content with music to enhance user experience
Industry Implications
1. Social Media - Social media companies should focus on testing and adopting music-enhanced short video creation tools to improve user engagement within social media platforms
2. Music Streaming - Music streaming platforms can partner with social media companies to provide royalty-based music libraries for enhancing short-form video content, creating new revenue streams and users acquisition
3. Mobile App Development - Technology companies should focus on creating intuitive and user-friendly mobile apps that can enable short video creation with music features for seamless sharing on social media platforms