Recently, contemporary beauty brand as|if by Nassif made a new addition to its product line up—a soothing and lightweight multi-tasking eye cream that is playfully named #EyeWantYou. Described as a "micro-spa treatment that addresses all eye concerns," the formula works to "de-puff, de-line, and brighten eyes."
The key ingredients in as|if by Nassif's multi-tasking eye cream include a proprietary peptide complex that works to reduce redness and irritation by increasing firmness. The Oligo-Peptide 10 and the Bio-Active Botanical blend contribute with antioxidizing and anti-inflammatory properties. In order to keep the skin hydrated, the company also infuses its product with shea butter and olive squalane which allow the skin to appear soft and supple, as well as sodium hyaluronate which helps preserve essential moisture within skin layers.
Multi-Tasking Eye Creams
as|if by Nassif Launches a New Lightweight and Soothing Formula
Trend Themes
1. Multi-tasking Eye Creams - Opportunity for developing innovative eye creams that address multiple concerns simultaneously.
Industry Implications
1. Beauty - Opportunity for beauty brands to develop multi-tasking eye creams with innovative ingredients and formulations.