Following the success of super apps like WeChat, Gojek has focused on constantly adding services to become a top-rated multipurpose super app. Gojek originated in Indonesia in 2010 but has been adding features to its service annually. Most recently, Gojek launched 'GoCar' in 2021 in Singapore, which is an efficient rideshare service similar to Uber and is built right into Gojek's mobile application.
Aside from ridesharing services, Gojek offers users the ability to pay through the app, have food delivered, call transportation services, ship parcels, order moving services, utilize logistics, and take advantage of many more micro features. Gojek is a large success having garnered over 170 million downloads as of 2021.
Gojek is dedicated to partnering with businesses, service providers, and other enterprises that can improve the current services offered to Gojek users, so more features are sure to come.
Multipurpose Super Apps
'Gojek' Has Evolved To a One-Stop-Shop for Mobile Needs
Trend Themes
1. Multipurpose Super Apps - Gojek has evolved into a one-stop-shop for mobile needs by constantly adding services to its platform.
2. Rideshare Services - Gojek's launch of 'GoCar' in 2021 in Singapore has added another efficient rideshare option to its platform.
3. Integrated Service Platforms - Gojek is a successful example of an integrated service platform that offers a variety of services through a single app.
Industry Implications
1. Ridesharing - Gojek's addition of 'GoCar' presents an opportunity for the ridesharing industry to expand and innovate further.
2. Delivery Logistics - Gojek's incorporation of delivery services into its platform presents opportunities for the logistics industry to develop more efficient delivery methods.
3. Mobile Payment - Gojek's mobile payment feature presents an opportunity for the payment processing industry to further innovate and integrate with other services.