The Mulberry Spring/Summer 2013 marketing campaign showcases model Meghan Collison in front of an aquatic backdrop. Bubbles and pastel-colored sea foam clouds the entire setting, ushering in the coming seasons with a fresh, underwater appeal.
Photographer Tim Walker executed these Spring/Summer 2013 Mulberry advertisements. Alongside the images of sea weed were shots of Collison's patterned work suits, wide brimmed trousers and peach-hued skirts. This airy collection of apparel, which is matched here with an assortment of leather bags, is entirely appropriate for the warm weather which the line caters to. The pieces are moreover suited to business affairs and nights out, building on a ready to wear niche within the upscale brand that is Mulberry.
Mermaid Marketing Campaigns
The Mulberry Spring/Summer 2013 Advertisements are Aquatic
Trend Themes
1. Underwater Marketing - Disruptive innovation opportunity: Explore innovative ways to incorporate aquatic backdrops and themes into marketing campaigns for a fresh and captivating appeal.
2. Pastel-color Fashion - Disruptive innovation opportunity: Develop clothing lines and accessories with pastel-colored designs to cater to the growing market demand for soft and refreshing fashion choices.
3. Ready-to-wear Niche - Disruptive innovation opportunity: Create ready-to-wear fashion collections that bridge the gap between casual and formal attire, catering to the needs of professionals looking for versatile options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate creative and visually appealing marketing campaigns to promote fashion brands and capture the attention of consumers.
2. Advertising - Disruptive innovation opportunity: Incorporate underwater or nature-inspired backdrops in advertisements to create captivating and memorable visuals, enhancing brand awareness and engagement.
3. Luxury Goods - Disruptive innovation opportunity: Expand the luxury market by offering versatile and ready-to-wear fashion options that cater to the demands of both upscale and casual consumers.