The Mulberry Fall/Winter 2013 campaign features the budding American fashion model Lindsey Wixson. Wixson has come to experience unprecedented levels of success in the couture sphere, seen by way of her involvement with Alexander McQueen and Versace Vanitas. Her gap tooth smile is now coveted by those who love edgy productions, and she has here displayed her unforeseen ability to tame almost any beast.
The British brands inclusion of large furry animals is reminiscent of the characters that are depicted in the fictional ‘Where The Wild Things Are’ children’s series. The cult surrounding the book has been great, and it follows that photographer Tim Walker agreed to hop on board. Fur coats and long tweed jackets mesh well with the motif, allowing Wixson to become one with the fictional creatures.
Where the Wild Things are Campaigns
The Mulberry Fall/Winter 2013 Advertisements are Literary
Trend Themes
1. Vintage-inspired Fashion Campaigns - The Mulberry Fall/Winter 2013 campaign brings a nostalgic and literary theme to its fashion advertising.
2. Model with Unconventional Features - The popularity of Lindsey Wixson's unique gap tooth smile opens up opportunities for brands to embrace unconventional beauty standards in their campaigns.
3. Animal-themed Fashion Photography - The use of large furry animals in the Mulberry Fall/Winter 2013 campaign creates a whimsical and captivating visual experience for viewers.
Industry Implications
1. Fashion - Fashion brands can leverage vintage-inspired campaigns to connect with consumers who appreciate nostalgic and literary aesthetics.
2. Beauty - The success of Lindsey Wixson's unconventional features offers beauty brands the chance to promote inclusivity by featuring unconventional models in their advertising.
3. Photography - Photographers can explore animal-themed fashion photography to create imaginative and visually striking images for fashion campaigns.