The new MTV Style site seems like a natural progression for the cable TV network that offers a bundle of fashion-related reality shows. The stars of ‘The Hills’ and ‘The City’ are always in the pages of the glossy gossip weeklies, a lot of the time for their sartorial choices (good and bad).
Launched at 12:00 pm ET on June 23, 2010, the blog-style site already has over a dozen posts. Would you visit the MTV Style site for fashion inspiration?
Cable TV Fashion Blogs
MTV Launches MTV Style Site for the Fashion-Hungry
Trend Themes
1. Fashion-related Reality Shows - Opportunity to create innovative new reality shows that focus exclusively on fashion.
2. Blog-style Fashion Sites - Potential for creating blog-style sites that offer fashion inspiration and content.
3. Influence of Celebrity Fashion - Disruptive innovation opportunity to leverage celebrity fashion choices for branding and marketing.
Industry Implications
1. Television Production - Disruptive innovation potential in developing fashion-centric reality shows for television.
2. Fashion E-commerce - Opportunity to create blog-style fashion websites that drive e-commerce sales.
3. Marketing and Branding - Potential for leveraging celebrity fashion to enhance branding and marketing strategies.