The MSGM FW14 ad campaign is making a powerful statement. Although it isn't the first time that a fashion brand has enlisted gay models for its photoshoots, the overtly loving and sensual poses is somewhat new. Yes, no one is a stranger to sapphic editorials, yet knowing that the models are a real-life couple gives the MSGM FW14 campaign a bigger impact.
Shot by photographer Giampaolo Sgura, the MSGM FW14 ad campaign stars models Antonina Petkovic and Kate Bogucharskaia. Clad in hooded jackets, heart-adorned coats and trenches, they embraces beautifully for the camera and their audience. By focusing on intimate and positive imagery of same-sex relationships on a commercial level, the Italian brand takes a strong stance against inequality and discrimination.
Loving Lesbian Ads
The MSGM FW14 Campaign Stars Couple Antonina Petkovic and Kate Bogucharskaia
Trend Themes
1. Positive Representation - Disruptive innovation opportunity: Creating more diverse and inclusive advertising campaigns that authentically represent relationships from different backgrounds and orientations.
2. Celebrating Love - Disruptive innovation opportunity: Promoting love and acceptance through advertising by showcasing real-life couples and their stories.
3. Challenging Norms - Disruptive innovation opportunity: Pushing the boundaries of traditional fashion advertising by featuring more unconventional and non-stereotypical couples.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating diverse and inclusive representations in fashion advertising to tap into a wider consumer base.
2. Advertising - Disruptive innovation opportunity: Reimagining advertising strategies to challenge societal norms and promote love and acceptance.
3. LGBTQ+ Rights - Disruptive innovation opportunity: Partnering with fashion brands to advocate for LGBTQ+ rights and equality through advertising campaigns.