The MSGM Resort 2013 collection is very "boy-meets-girl." Designer Massimo Giorgetti elaborates on the ever-popular tomboy-chic vibe by putting an emphasis on girly fabrics and silhouettes, while adding masculine touches. Giorgetti uses trimming commonly found in sports -- the baseball bomber, the piped pant legs, the large letters on the front of the attire and actual sports balls in the campaign photos to unite the borders of masculinity and femininity.
The same vibe can be observed in the collection's accessories. The over-sized clutches are a great addition to the collection, offering a fun twist on the athletic duffel with their oblong shape and utility in terms of maximum capacity of storage.
The MSGM line is very lighthearted and Giorgetti’s idea to infuse overtly feminine fabrics with masculine detail is playful, yet wearable.
Chic Athletic-Inspired Apparel
The MSGM Resort 2013 Collection Merges Women's Fashion and Sports
Trend Themes
1. Tomboy-chic Fashion - Designers can create playful and wearable apparel by merging masculine and feminine elements.
2. Athletic-inspired Accessories - There is an opportunity to create sporty accessories with a twist of femininity.
3. Sports-inspired Trimming - Sports-inspired trimming can add a touch of masculinity to traditionally feminine styles.
Industry Implications
1. Fashion and Apparel - The fashion industry can benefit from incorporating sports-inspired trimming and creating unique accessories.
2. Sportswear - Sportswear brands can expand their offerings by merging masculine and feminine elements.
3. Accessories - There is an opportunity for accessory brands to create sporty pieces with added femininity.