The MR PORTER SS 2014 capsule collection features the up-and-coming brand 'WOOYOUNGMI.' The label, which was born in South Korea and is currently based out of Paris, is a natural choice for MR PORTER; its capsules tend to be commercialized platforms for higher end designers.
Ms. Wood Youngmi aimed to create a thoughtful evolution with the offerings. She says, "I was particularly inspired by the colors of minimal natural landscapes: sky blue, desert terra cotta and cactus green." Each of those colors are carefully incorporated into the brand's casual T-shirts, button-ups, shorts, sweatpants, sneakers and bags.
Fans of MR PORTER will not be disappointed by the brand's latest collaboration, which continues to offer effortless, casual menswear.
Effortless Coastal Menswear
MR PORTER's SS 2014 Collaborates With WOOYOUNGMI
Trend Themes
1. Effortless Menswear - Opportunities for designers and brands to collaborate and create similar comfortable and casual menswear collections that appeal to customers.
2. Global Designer Collaborations - Opportunities for high-end designers to collaborate and create exclusive, commercialized collections for e-commerce platforms and retailers, reaching customers worldwide.
3. Inspired Color Palettes - Opportunities for designers and brands to experiment with and draw inspiration from minimal natural landscapes and incorporate them into their collections.
Industry Implications
1. Fashion - Fashion labels and retailers can collaborate with up-and-coming brands to produce unique and casual collections that appeal to a wider audience.
2. E-commerce - E-commerce platforms can seek out collaborations with high-end designers to offer exclusive collections to their customers, increasing their market value.
3. Design - Designers can focus on incorporating minimal natural landscapes' color palettes into their work, thus creating a unique aesthetic and disrupting the traditional design industry practices.