The Mr Kipling Exceedingly Good Cakes ad campaign is fun and lighthearted--just as desserts should be portrayed. With an added touch of whimsy, the campaign is perfect for the whole family. It centers around adorable dioramas of little figurines celebrating these delicious cakes.
Conceived and executed by JWT, an ad agency based in London, United Kingdom, the Mr Kipling Exceedingly Good Cakes ad campaign is clever and creative. From the Queen's Guard standing at attention by some unwrapped pastries to a colorful box used as a building, the images are filled with fantasy. Creatives Mark Campion and Adam Collins were joined by photographer Johanna Parkin and creative director Russell Ramsey to put together this cheerful ad campaign. It was retouched by John Proudfoot and Stuart Westcott.
Dessert Diorama Ads
The Mr Kipling Exceedingly Good Cakes Campaign is Fun and Lighthearted
Trend Themes
1. Whimsical Advertising - Exploring more creative and fun ways to showcase products can capture and retain customer attention.
2. Edible Art - Combining food and art in visually appealing ways can attract customers who are looking for unique and artistic experiences.
3. Miniature Worlds - Using miniatures to create entire worlds and settings can spark interest and imagination in customers.
Industry Implications
1. Food and Beverage - Innovative and playful advertising campaigns in the food and beverage industry can stand out in a crowded market.
2. Art and Design - Collaboration between professionals in food and design can lead to cutting-edge installations or events that generate buzz.
3. Photography and Visual Arts - Experimenting with playful and imaginative photography techniques can create an eye-catching campaign that resonates with customers.