eSports organization Movistar Riders -- with teams competing in Call of Duty, League of Legends and other popular titles -- has joined forces with Spanish fast-fashion brand Pull & Bear for a collaborative apparel line that is geared toward gamers. The apparel line is streetwear-themed, featuring logo-adorned hoodies and other casuals.
With the popularity of eSports at an all-time high among Gen-Z and Millennial consumers, brands in the fashion sector are partnering with gaming industry leaders to launch exclusive merchandise. The Movistar Riders and Pull & Bear apparel range is all about comfort without skipping out on fun design elements like both brands' logos featured throughout.
The collaboration includes pieces priced from 12.99€ to 25.99€, making it accessible for gamers seeking affordable, licensed merchandise.
Fast-Fashion eSports Apparel
Movistar Riders and Pull&Bear Team Up for a Collaborative Collection
Trend Themes
1. Fashion-gaming Collaborations - The demand for exclusive merchandise from gaming industry leaders is driving fashion brands to collaborate and launch special collections.
2. Streetwear-themed Apparel - Fashion brands are designing apparel lines with streetwear aesthetics to cater to the preferences of Gen Z and Millennial gamers.
3. Affordable Licensed Merchandise - Brands are creating affordable merchandise options to cater to gamers who seek licensed products without breaking the bank.
Industry Implications
1. Fashion - Fashion brands are partnering with gaming industry leaders to capitalize on the growing demand for gaming-themed apparel.
2. Gaming - The gaming industry is collaborating with fashion brands to offer exclusive merchandise options to gamers and expand their market reach.
3. Retail - Retailers are capitalizing on the trend of fashion-gaming collaborations to attract and engage with Gen Z and Millennial consumers.