To help market the movie release of 'Minions,' a theater kiosk was created to help immerse guests young and old in the world of the little yellow characters. Created in collaboration with the film studio behind the movie (Universal Pictures) and point of sale specialist Creo, the kiosk was focused on interactivity.
When movie theater patrons entered the 'Minions' kiosk, they were treated to movie clips, specialized imagery and even a bench to take selfies with the characters.
The innovative approach of the movie release marketing technique is that it can be reused; the cardboard inserts can be replaced with the aluminum frame able to be collapsed for later usage. The marketing kiosk can be resized to suit different parameters for movie studios or theaters.
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
Trend Themes
1. Immersive Movie Marketing - Using interactive kiosks to engage and immerse moviegoers in promotional content.
2. Reusable Marketing Technology - Developing collapsible and customizable marketing kiosks for repeated usage and different parameters.
3. Interactive User Experience - Creating engaging and interactive experiences for movie theater patrons through specialized imagery and interactivity.
Industry Implications
1. Film and Entertainment - Opportunity for movie studios to utilize immersive marketing techniques to promote their releases.
2. Point of Sale - Advancement in interactive kiosk technology to enhance the marketing efforts of theaters and other retail establishments.
3. Promotional Merchandise - Potential for creating customizable merchandise, such as cardboard inserts, for movie releases and other promotional events.