Motorola knows how to create infectious products, but can they succeed at viral marketing? Their latest campaign for the Motorola Z9 media-slider cell phone will be a good indicator.
The ads target fact junkies as they include comparative charts which rate the Moto Z9 against the Nokia 6500 and Samsung U700.
When you have to bash the competition, it's not a good sign, no matter how stealth the defamation is.
The mobile phone company has invested so much time and money into the phone, and have been building up its debut for over a year. Now that the launch is just around the corner, they've unleashed the ads to "convince us that the Moto Z9 is the handset to buy," according to Intomobile.com.
Competitive Comparison Ads
Motorola Z9
Trend Themes
1. Competitive Comparison Advertising - The rise of competitive comparison advertising can create new opportunities for brands to establish clear differentiation from their competitors.
2. Fact-based Marketing - Fact-based marketing will become a significant trend in marketing and advertising.
3. Infectious Product Creation - Creating highly contagious products that evoke emotions can impact the success of viral marketing campaigns.
Industry Implications
1. Mobile Phone Manufacturing - Mobile phone manufacturers can benefit from positioning their products as the best in the market through competitive comparison advertising.
2. Advertising - The advertising industry can benefit from providing fact-based marketing materials in order to build credibility and trust with consumers.
3. Marketing - Marketers can aim to create highly engaging and emotional products that are more likely to go viral.