I think it's a common consensus that motorized things are simply cooler than non-motorized things. I would also think it’s safe to say that motorized floaties are better than non-motorized floaties.
The Motorized Inflatable Bumper Boat from Excalibur is pretty close to the most perfect water toy ever. It features cool looking steering wheels, a top speed of 3mph (WHAT!?...kidding) and it’s fully padded for comfortable fun.
I could imagine the Motorized Inflatable Bumper Boat being given to a child as a Christmas present and being used the most by the parents.
Turbine Toy Boats
The Motorized Inflatable Bumper Boat is Raging Water Fun
Trend Themes
1. Motorized Floaties - The trend of motorizing floaties offers a disruptive innovation opportunity in the water toy industry.
2. Inflatable Bumper Boats - The trend of inflatable bumper boats presents a disruptive innovation opportunity in the water toy industry.
3. Motorized Water Toys - The trend of motorizing water toys provides a disruptive innovation opportunity in the recreational toy industry.
Industry Implications
1. Water Toy - Disruptive innovation opportunities can be found in the water toy industry by creating motorized floaties and inflatable bumper boats.
2. Recreational Toy - The recreational toy industry has a disruptive innovation opportunity by developing motorized water toys that provide unique and exciting experiences.
3. Parenting - The parenting industry can take advantage of the trend of motorized inflatable bumper boats by offering them as popular and entertaining gifts for children.