The M I S B H V Spring/Summer 2018 menswear collection consists of logo-accented motorcross apparel and sportswear that marries aesthetics with function. The collection is described as "a bridge between the traditionally colder M I S B H V club sensibilities of The East and the post-80s fantasy of the colourful West" and is a fresh take on recent streetwear fads.
Inspired by utilitarian apparel like workwear and rain gear, the brand presents fans with cool grey and blue trenches with a "Do You Still Think of Me?" slogan -- the name of this collection and a logo also featured on the line's tote bag accessories.
Other key staples in the collection include its motocross apparel picks, ranging from logo-adorned leather biker jackets and cycling gear that is paired with track pants, hoodies and bright leather boots.
Remixed Motorcross Apparel
The M I S B H V Spring/Summer 2018 Menswear Collection is Logo-Adorned
Trend Themes
1. Logo-adorned Apparel - Disruptive innovation opportunity: Explore the use of innovative materials and technologies to create logo-adorned apparel that combines style and functionality.
2. Utilitarian Fashion - Disruptive innovation opportunity: Develop utilitarian-inspired fashion items that offer practicality and durability without compromising on style.
3. Motocross-inspired Sportswear - Disruptive innovation opportunity: Integrate motocross elements into sportswear designs, creating a unique blend of fashion and functionality.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create logo-adorned apparel and utilitarian-inspired fashion items.
2. Sportswear - Disruptive innovation opportunity: Partner with sportswear brands to develop motocross-inspired designs that cater to both fashion-conscious and active individuals.
3. Apparel Manufacturing - Disruptive innovation opportunity: Invest in advanced manufacturing technologies and processes to efficiently produce logo-adorned apparel and motocross-inspired sportswear.