The upcoming 2018 collaboration between Oakley and SSS World Corp's creative director and designer Justin O'Shea draws cues from motocross fashion, as well as something else—the Thermonuclear Protection capsule boasts classic 90s Californian motifs along with the expected black and white checkered fabrics, referencing a race flag.
The motocross fashion designs also revert to a heritage piece in Oakley's high-performance lens collection. The colorful gradient in the Thermonuclear Protection puffer jacket is directly inspired by one of the company's signature lens hues from the 90s—the Oakley Iridium.
As expected, the Oakley x Justin O'Shea collection is "a shield against the mainstream" that incorporates the stylistic values and purpose-driven designs of both companies.
Motocross Fashion Collections
The Oakley and Justin O'Shea Collab Highlights Laid-Back Sportswear
Trend Themes
1. Motocross Fashion - Opportunity for brands to explore the fusion of sportswear and streetwear, creating unique and edgy fashion collections.
2. 90s Californian Motifs - Emerging trend of incorporating retro 90s design elements into contemporary fashion, appealing to nostalgic consumers.
3. Heritage Piece Revival - Growing interest in reintroducing classic and iconic fashion pieces with a modern twist, leveraging brand history and nostalgia.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to collaborate with sportswear brands and tap into the motocross fashion trend.
2. Eyewear Industry - Potential for eyewear brands to revive and reinterpret iconic lens styles from the 90s, appealing to fashion-forward consumers.
3. Streetwear Industry - Disruptive innovation opportunity for streetwear brands to incorporate motocross-inspired designs and cater to the growing demand for unique and edgy fashion.