The sporty chic look may not be anything new since designers have been playing with this theme for a few months now, but the Mother of Pearl SS12 collection takes it to a whole new level. Focusing on making the sporty theme even more couture, it nevertheless maintains its hold on the relaxed nature of this style. By not compromising the comfy aspect, the Mother of Pearl SS12 collection shows that stylish attire can be easily worn.
Pairing dresses with sneakers, sweatpants with dressy shirts and duffle bags with chic ensembles, the Mother of Pearl SS12 collection strives to provide a fresh perspective on this look. More than that, the tailoring is simply phenomenal, hugging in the right places and staying loose in others. The pastel palette adds a flirty element to the mix.
Comfy Couture Fashion
The Mother of Pearl SS12 Collection is Stylishly Sporty
Trend Themes
1. Sporty Chic Fashion - Opportunity for designers to create sporty chic fashion collections that combine comfort and style, appealing to consumers who want to look fashionable while feeling relaxed.
2. Mixing Casual and Dressy Attire - Potential for fashion brands to explore the combination of casual and dressy clothing items, such as pairing sneakers with dresses or sweatpants with dressy shirts, creating versatile and stylish outfits for consumers.
3. Flirty Pastel Palette - Opportunity for fashion brands to incorporate a flirty pastel color palette into their collections, adding a playful and feminine touch to sporty chic fashion.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to cater to the growing demand for sporty chic fashion and offer a wide range of comfortable and stylish clothing options.
2. Footwear - Opportunity for footwear companies to design and produce stylish sneakers that can be worn with both casual and dressy outfits, expanding their market reach.
3. Accessories - Potential for accessory brands to create duffle bags and other chic accessories that can be paired with sporty chic ensembles, providing consumers with fashionable and functional options.