The Zero On-Body Mosquito + Tick Repellent is being launched with the hiking season in mind to provide consumers with a way to stay protected from insect bites this spring and summer.
Developed in collaboration with the American Hiking Society (AHS), the product is formulated with the brand's IR3535 active ingredient that's inspired by a naturally occurring amino acid. This works diligently to block both mosquitos and tick receptors for up to eight-hours per application, while also providing a non-sticky texture that's odorless. The brand will be providing the spray on select trail sites on June 1, 2024 for the AHS 32nd Annual National Trails Day.
Vice President and General Manager Chetan Parekh commented on the Zero On-Body Mosquito + Tick Repellent saying, "Zevo was drawn to AHS and their desire for a world where everyone has access to the great outdoors, feeling a sense of belonging within the hiking community. We believe that bugs shouldn’t stop anyone from enjoying the things they love and we’re inspired by the outdoor enthusiasts’ passion for giving back. That’s why we are so glad to help them prepare for this important day with Zevo."
Odorless Insect Repellents
Zero On-Body Mosquito + Tick Repellent Offers Eight-Hours of Protection
Trend Themes
1. Odorless Insect Repellents - Odorless insect repellents offer a seamless outdoor experience by eliminating the strong, unpleasant smells often associated with repellent products.
2. Amino Acid-based Insect Repellents - Using naturally inspired amino acids, new insect repellents provide effective protection while being perceived as safer and more eco-friendly.
3. Long-lasting Protection Solutions - Products that offer prolonged protection against insects are reshaping the market by enhancing convenience and reducing the need for frequent reapplication.
Industry Implications
1. Outdoor Gear and Apparel - The outdoor gear industry benefits from innovations in insect repellent technology, enhancing the overall consumer experience during outdoor activities.
2. Personal Care Products - Personal care products are seeing integrations of advanced insect repellent formulations to offer multifunctional benefits and broaden their market appeal.
3. Biopesticides - The biopesticide industry is increasingly focusing on amino acid-based solutions to develop safer and more natural insect repellent alternatives.