The Morgan EV3 Junior is a new, sporty electric vehicle from the historic British automaker. Though Morgan is known for its small, lightweight single-seaters, the Morgan EV3 Junior is smaller than most other vehicles. That's because the luxury electric three-wheeler is a kids' toy designed for children aged six and up.
Despite being a vehicle for kids, the EV3 Junior is an impressive piece of engineering with a price tag to match — running nearly 6,700 pounds, it's a luxurious toy to say the least. That price brings with it features like professional paint jobs, working lights, authentic enamel detailing, and an electric motor capable of hitting speeds of up to 16 kilometers per hour (with a battery that averages close to 10 miles on a single charge.)
Three-Wheeled Go-Kart Toys
The Morgan EV3 Junior is a Child-Sized Version of the EV3
Trend Themes
1. Luxury Electric Vehicles for Kids - There is an opportunity to disrupt the toy industry by creating high-end, electric vehicles for children with luxurious features and high performance capabilities.
2. Engineering Innovation for Child-sized Vehicles - Innovation in engineering can lead to the development of smaller, lightweight vehicles for children that are more advanced than traditional toys.
3. Increasing Demand for Premium Kids' Toys - There is a growing market for high-quality, premium toys for children, offering an opportunity to cater to this demand by creating luxury vehicles tailored for kids.
Industry Implications
1. Toy Industry - The toy industry can explore disruptive innovation by introducing luxury electric vehicles as a new category of premium toys for children.
2. Automotive Industry - The automotive industry can tap into the demand for child-sized vehicles by developing and manufacturing electric cars specifically designed for kids.
3. Engineering Industry - Opportunities exist in the engineering industry to create advanced, child-sized vehicles that incorporate cutting-edge technology and design features.