To further their goal of changing the textiles industry for the better, sisters Jenny and Verity White have created the MoreThanPrettyKnickers website and produced a short film. Both the site and film are designed to make their point: The textiles industry is one of the largest and most polluting on the planet and we need to be more mindful in our textile-buying choices.
Working on the theory that change happens from the bottom up, MoreThanPrettyKnickers uses simple underpants as a discussion point.
Eco-Boudoir sponsors the site which is endorsed by one of the world’s most prestigious lingerie trade shows, Salon International de la Lingerie, and retailers DeviDoll and Adili.
Socially Responsible Underwear
‘More Than Pretty Knickers' is Eco-Boudoir Approved
Trend Themes
1. Eco-friendly Textiles - Opportunity for disruptive innovation to create sustainable alternatives to traditional textiles.
2. Conscious Consumerism - Opportunity for disruptive innovation to educate and empower consumers to make more mindful textile-buying choices.
3. Sustainable Fashion - Opportunity for disruptive innovation to transform the fashion industry into a more eco-friendly and socially responsible sector.
Industry Implications
1. Textiles - Opportunity for disruptive innovation to revolutionize the way textiles are produced and sourced.
2. Lingerie - Opportunity for disruptive innovation to create ethically-made and sustainable lingerie options.
3. Retail - Opportunity for disruptive innovation to support and promote sustainable fashion brands in the retail industry.