Xfinity's 'More than one voice' ad was launched in celebration of Hispanic Heritage Month last year and features a cast of bi-lingual Americans who grew up speaking both Spanish and English. The commercial spotlights the company's new bi-lingual remote and reminds viewers about the core themes of America's constitution -- justice, domestic tranquility, common defense and general welfare among other important pillars of peace.
The commercial features cast members of all ages including members of Gen-Z, Millennials, Gen X members, Boomers and Seniors in an effort to promote inclusivity and empower a multicultural audience. More than a voice acknowledges that "Hispanics represent the many voices that make up the tapestry of our country" and was shared on social channels with #WeLaGente and #HispanicHeritageMonth hashtags.
Empowering Multicultural Ads
Xfinity's 'More than one voice' Ad Promotes its Bilingual Remote
Trend Themes
1. Multicultural Advertising - Opportunity for companies to create advertisements promoting inclusion and diversity in a multicultural society.
2. Bilingual Technology - Opportunity for companies to create products that incorporate multiple languages for a diverse market.
3. Inter-generational Marketing - Opportunity for companies to target multiple age groups in advertising to promote inclusivity and representation.
Industry Implications
1. Telecommunications Industry - Opportunity for telecommunication companies to create products and services geared towards multicultural and multilingual consumers.
2. Advertising Industry - Opportunity for advertising agencies to create multicultural campaigns that resonate with diverse audiences.
3. Consumer Electronics Industry - Opportunity for consumer electronics companies to create bilingual or multilingual products that cater to diverse markets.