Empowering Multicultural Ads

Xfinity's 'More than one voice' Ad Promotes its Bilingual Remote

Xfinity's 'More than one voice' ad was launched in celebration of Hispanic Heritage Month last year and features a cast of bi-lingual Americans who grew up speaking both Spanish and English. The commercial spotlights the company's new bi-lingual remote and reminds viewers about the core themes of America's constitution -- justice, domestic tranquility, common defense and general welfare among other important pillars of peace.

The commercial features cast members of all ages including members of Gen-Z, Millennials, Gen X members, Boomers and Seniors in an effort to promote inclusivity and empower a multicultural audience. More than a voice acknowledges that "Hispanics represent the many voices that make up the tapestry of our country" and was shared on social channels with #WeLaGente and #HispanicHeritageMonth hashtags.
Trend Themes
1. Multicultural Advertising - Opportunity for companies to create advertisements promoting inclusion and diversity in a multicultural society.
2. Bilingual Technology - Opportunity for companies to create products that incorporate multiple languages for a diverse market.
3. Inter-generational Marketing - Opportunity for companies to target multiple age groups in advertising to promote inclusivity and representation.
Industry Implications
1. Telecommunications Industry - Opportunity for telecommunication companies to create products and services geared towards multicultural and multilingual consumers.
2. Advertising Industry - Opportunity for advertising agencies to create multicultural campaigns that resonate with diverse audiences.
3. Consumer Electronics Industry - Opportunity for consumer electronics companies to create bilingual or multilingual products that cater to diverse markets.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES