This Valentine's Day, the clothing retailer Moosejaw Mountaineering is giving you the opportunity to love the one you're not with by using the Moosejaw "permission slip thing." Available at the brand's Facebook page, the permission slip is a form you can fill out that asks your significant other to allow you to have an affair or fling with another person. (Romantic, huh?)
The Moosejaw permission slip itself kicks off with a reassurance: "First, I really love you and I want you to know that." After that, it goes on to describe how the bonobo apes alleviate social conflict by having sex, and then asks for permission to "Snuggle," "French" or "Fully do it" with a person whose name you can put down on the blank line.
Moosejaw Mountaineering is known for its quirky and sexed-up marketing campaigns, so the Moosejaw permission slip seems to fit in with the brand's marketing tactics to keep its customers "unattached and oversexed," as Adweek describes.
Affair-Granting Campaigns
Moosejaw Permission Slip Lets You Have a Fling This Valentine's Day
Trend Themes
1. Permission Slip Campaigns - Exploring the trend of brands using permission slip concepts in their marketing campaigns to create buzz and engage with customers.
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3. Creating Controversial Conversation - The trend of brands pushing boundaries and sparking discussions by introducing controversial topics and concepts in their advertising campaigns.
Industry Implications
1. Clothing Retail - Opportunity in the clothing retail industry to explore disruptive advertising methods to capture consumer attention and differentiate from competitors.
2. Social Media Platforms - Opportunity for social media platforms to embrace unique and attention-grabbing campaigns like permission slips to increase user engagement and viral sharing.
3. Advertising Agencies - Opportunity for advertising agencies to tap into the trend of controversial marketing and offer creative strategies to brands looking to make a bold statement.