Omega and Swatch, two iconic Swiss watchmakers, have teamed up for the first time to deliver a more accessible version of the Speedmaster Moonwatch dubbed the MoonSwatch. The sleek new timepiece comes equipped with signature Swatch materials, such as a BIOCERAMIC case, a premium quartz movement, and the brand's go-to blend of bio-sourced plastic and ceramic throughout.
In terms of design, the new watch closely mimics the Speedmaster Moonwatch, delivering a 42mm case and tachymeter scale. The new collection consists of 11 different space-themed pieces, each of which is based on a unique planet. In addition, all versions arrive in visually striking color schemes and come finished with a co-branded velcro strap.
The new MoonSwatch collection is set to drop on March 26 and will be available to order through Swatch's website.
Planetary Swiss Timepieces
Omega and Swatch Release New Space-Themed MoonSwatch Collection
Trend Themes
1. Space-themed Timepieces - Opportunity to disrupt the luxury timepiece market by creating more affordable, customizable and appealing space-themed watches.
2. BIOCERAMIC Materials - Opportunity to explore BIOCERAMIC materials for diverse applications such as in medical devices, automotive parts and more.
3. Velcro Straps - Opportunity to innovate and create sustainable, long-lasting, and comfortable velcro straps for various products such as shoes, bags, garments, and more.
Industry Implications
1. Watchmaking Industry - The watchmaking industry can explore new designs, materials and partnerships to cater to markets willing to pay for space-themed, eco-friendly and affordable watches.
2. Consumer Electronics Industry - The consumer electronics industry can leverage ceramic-based materials, especially BIOCERAMIC, for developing next-gen applications such as earbuds, smartphones, wearables and more.
3. Fashion Industry - The fashion industry can reimagine velcro straps with a sustainable and eco-friendly focus, using them to replace traditional fasteners in various products.