Instead of promoting a strictly sensual aesthetic, Moons and Junes lingerie collection focuses on comfort and fit. The Danish intimates brand is known for offering high-quality, sustainable, and most importantly inclusive offerings, often leveraging models of all ages and sizes to show off their clothes.
The latest collection, dubbed 'Notice,' is no different and boasts a range of undergarments that are made from organic cotton. Before making the items in this line, the brand used Instagram to crowdsource new ideas, learning that people were interested in larger cup sizes, thicker straps, and more comfortable pant alternatives. The new line brings all of these requests together, and boasts models between the ages of 26 and 72.
Organic Cotton Lingerie Lines
Moons and Junes Released its 'Notice' Line
Trend Themes
1. Inclusive Lingerie Collections - Brands are focusing on inclusivity by offering lingerie collections that cater to a wide range of sizes, ages, and body types.
2. Organic Cotton Clothing - More brands are using organic cotton to create sustainable and eco-friendly clothing, including lingerie lines.
3. Crowdsourcing for Product Development - Brands are using social media to gather feedback and ideas from customers before developing new products and collections.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit by creating more inclusive and sustainable clothing lines that cater to a wider range of customers.
2. E-commerce - E-commerce platforms can leverage crowdsourcing to gather insights from customers and make data-driven decisions for product development and marketing strategies.
3. Social Media - Social media platforms can provide insights and feedback to brands, helping them make better decisions for product development and customer engagement.