The Moonchild SS12 collection is inspired by the Western theme that has been embraced by the fashion industry in the last couple of months. Instead of incorporating the typical American version into its designs, however, this label has decided to get a little more ethnic. The Moonchild SS12 collection loosely embraces the Mexican cowboy, also known as charros, caballeros and vaqueros.
From wide-brimmed hats to heavy ponchos, the Moonchild SS12 collection doesn't shy away from its chosen theme. In fact, it even leads with a dreamy video set in a dry desert rather than a more traditional print lookbook. Directed by Thibaut Piotrowski, the video and the collection is titled The Holy Mountain.
The Moonchild SS12 video constantly references the triangle, giving the outfits and the shoot a mystical vibe that is hard to shake.
Vaquero-Like Fashion Videos
The Moonchild SS12 Collection Has a Mexican Cowboy Vibe
Trend Themes
1. Ethnic Western Fashion - There is an opportunity to create innovative designs that embrace ethnic Western themes, like the Mexican cowboy trend showcased in the Moonchild SS12 collection.
2. Fashion Videos as Lookbooks - Fashion brands can explore the use of videos as alternative lookbooks, like the Moonchild SS12 collection which leads with a dreamy desert-set video instead of a traditional print lookbook.
3. Mystical Fashion Aesthetics - There is room for fashion brands to incorporate mystical elements, such as the repeated use of triangles in the Moonchild SS12 collection's video, to create a captivating and unique vibe.
Industry Implications
1. Fashion - The fashion industry can embrace ethnic influences and create collections inspired by Western themes, such as the Mexican cowboy trend showcased in the Moonchild SS12 collection.
2. Video Production - The video production industry can explore collaborations with fashion brands to create visually stunning videos that serve as alternative lookbooks, as seen in the Moonchild SS12 collection's video.
3. Marketing and Advertising - Marketing and advertising professionals can tap into the appeal of mystical aesthetics, like the use of triangles in the Moonchild SS12 collection's video, to create captivating campaigns for fashion brands.