Mooncakes are a delicacy that are eaten during the 'Mid-Autumn Festival' that is celebrated in Asian countries including China, Vietnam and Korea. The 'Media Ventures Vietnam Mooncakes' are packaged in a way that reflects the cultural practices that these delicacies uplift.
The desserts are offered in boxes that boast illustrations and white, black or golden colors to reflect the same imagery that can be seen during the festival itself. With illustrations that reflect landscapes, lighting and the cultural artifacts that are seen at these festivals, the packaging manages to create a small but accurate reference to the festival with which its contents are associated.
These mooncakes are branded in a way that honors their cultural significance while catching the eye of consumers.
Narrative Mooncake Packaging
This Branding Reflects the Culturally Based History of Its Contents
Trend Themes
1. Cultural Packaging - Opportunity for brands to create packaging that reflects the cultural significance of their products.
2. Festival-inspired Packaging - Brands can captivate consumers by incorporating festival imagery and symbolism into their product packaging.
3. Emotional Branding - Packaging design that evokes cultural traditions can create a strong emotional connection with consumers.
Industry Implications
1. Food Packaging - Incorporating cultural elements into food packaging can enhance the overall brand experience and attract consumers.
2. Gift and Souvenir - Brands in the gift and souvenir industry can leverage festival-inspired packaging to create unique and memorable products.
3. Cultural Tourism - Cultural tourism industry can explore collaboration opportunities with brands offering culturally reflective packaging to enhance the visitor experience.