Urwerk has created a 'Moon Satellite' watch alongside De Bethune. The watch features a titanium case that has a mirror finish. Both companies have added important aspects to the Moon Satellite watch, De Bethune added the 12 o'clock crown from its DB25 model, and Urwerk added its URDB01 caliber movement system. The collaborative watch was created for the Only Watch 2019 charity, and it will be auctioned off at a price ranging from $120,000-150,000. The proceeds will be used to fight Duchenne muscular dystrophy.
The watch also features the Urwerk satellite time indicator, as well as the Urwerk moon phase display. The watch has been measured at 43mm, and it will have a battery life of 96 hours.
Charity Moon-Phase Watches
Urwerk and De Bethune Have Created a Moon Satellite Watch for Charity
Trend Themes
1. Charity Moon-phase Watches - Disruptive innovation opportunity: Creating more luxury watches for charity with unique features or collaborations.
2. Titanium Case Watches - Disruptive innovation opportunity: Developing innovative and durable materials for luxury watchmaking.
3. Satellite Time Indicator - Disruptive innovation opportunity: Exploring new ways to display time in watches using innovative technologies.
Industry Implications
1. Luxury Watchmaking - Disruptive innovation opportunity: Integrating charitable initiatives and collaborations into luxury watch brands.
2. Medical Research and Charitable Causes - Disruptive innovation opportunity: Leveraging luxury watches as fundraising items for medical research and charitable organizations.
3. Materials Science - Disruptive innovation opportunity: Advancing the development of innovative materials for watchmaking, such as titanium.