Mood-Based Terpene-Rich Cannabis Lines

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RIV Capital & Cansortium Introduce MOODS Cannabis

RIV Capital and Cansortium have introduced the MOODS cannabis brand in New York. This venture delivers a line of flavorful, terpene-rich cannabis products to consumers looking to enhance their experience. The launch has been successful, with MOODS cannabis becoming the top-selling vape brand at RIV Capital's Etain dispensaries.

MOODS distinguishes itself by offering four distinct strains that cater to different moods and experiences — from those looking for an uplifting time to those wanting to deepen their relaxation. Each product is formulated using cannabis grown at RIV Capital's New York facility and the brand boasts various consumption formats, such as rechargeable all-in-one devices and cartridges.

This launch will likely appeal to consumers interested in high-quality cannabis products with a focus on flavor and consistency. The variety of options certainly caters to different consumption preferences.
Trend Themes
1. Terpene-rich Cannabis Products - The MOODS cannabis brand capitalizes on the growing demand for flavorful, terpene-rich products, enhancing consumer cannabis experiences with tailored mood-centric options.
2. Mood-based Product Segmentation - By offering distinct strains aimed at various emotional states, MOODS cannabis taps into personalized consumer experiences, providing targeted solutions for different moods and occasions.
3. All-in-one Vape Devices - The introduction of rechargeable all-in-one devices within the MOODS brand underscores the innovation in convenient and user-friendly cannabis consumption methods.
Industry Implications
1. Cannabis Industry - The launch of MOODS cannabis highlights the evolving nature of the cannabis sector, with a focus on premium, flavorful products tailored to specific consumer needs.
2. Consumer Goods - The MOODS brand's diverse product formats reflect the broader trend in consumer goods towards personalized and mood-based products.
3. Vaping Industry - The success of MOODS' vape products at RIV Capital's Etain dispensaries marks a significant development in the vaping industry, emphasizing quality and specialized consumer experiences.

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