Swedish fashion brand Très Bien works in collaboration with British outerwear expert Gloverall on a 2020 iteration of its iconic Monty Coat design. The silhouette originally garnered attention during the 50s era, where militaristic fashion was affordable post-war.
The coat became a staple civilian piece in Britain due to its casual and lightweight feel. The Monty design also delivers an industrial aesthetic prepared for the different British weather conditions. The interior component is made from traditional tartan. The coat can be flipped inside out to allow the tartan to be front-facing, delivering a modern design language. Another add that gives it a contemporary feel is the slightly longer design rounded out with snap buttons and toggles.
50s Themed Traditional Coats
Très Bien and Gloverall Join Forces on a New Monty Coat Design
Trend Themes
1. Collaborative Fashion Designs - The collaboration between Très Bien and Gloverall demonstrates the trend of fashion brands working together to create unique designs.
2. Retro Fashion Revival - The 50s themed Monty Coat design showcases the trend of bringing back vintage styles and incorporating them into modern fashion.
3. Versatile Reversible Designs - The Monty Coat's ability to be flipped inside out to showcase a different pattern reflects the trend of reversible garments that offer versatility and multiple styling options.
Industry Implications
1. Fashion Collaboration - The collaboration between Très Bien and Gloverall highlights the potential for further collaborations within the fashion industry to create innovative and unique designs.
2. Retro Fashion - The success of the 50s themed Monty Coat design suggests opportunities for other fashion brands to tap into the nostalgia-driven market for retro fashion styles.
3. Reversible Clothing - The Monty Coat's reversible feature opens up opportunities for the development of reversible clothing in the outerwear industry, catering to consumers' desire for versatile fashion pieces.