Although the pieces from the Monique Lhuillier Fall 2014 collection are too modern for this comparison, model Codie Young looks as though she has stepped straight out of a dark Victorian painting. Romantic, slightly gothic and full of feminine allure, this aesthetic adds a mysterious touch to the stunning bridal gowns put on display.
Full of lace, sheer fabrics, billowing skirts and pearly hair accessories, the Monique Lhuillier Fall 2014 ad campaign is a treat for the eyes. It was shot by photographer Daniel Jackson at Pier 59 Studios in New York City. The elegantly whimsical looks were styled by Tiina Laakkonen.
The looks featured throughout the Monique Lhuillier Fall 2014 ad campaign were perfected with loose red curls and a flawless face. The Australian beauty will star in the Spring 2014 campaign as well.
Darkly Romantic Bridal Ads
The Monique Lhuillier Fall 2014 Campaign Stars Model Codie Young
Trend Themes
1. Dark-romantic Bridal Fashion - Opportunity to create darkly romantic and gothic-styled bridal couture line.
2. Whimsical Hairstyles for Weddings - Potential for developing a hair accessories line to complement the romantic and feminine bridal look.
3. Feminine Gothic Photography Style - Opportunity to capitalize on the popularity of the gothic style by offering dark and moody photography for weddings and occasions.
Industry Implications
1. Fashion - Bridal fashion industry can benefit from offering more unconventional and experimental bridal wear.
2. Beauty - Beauty industry can explore creating more romantic and traditional hair and makeup looks for weddings.
3. Photography - Photography industry can tap into the demand for the gothic aesthetic by offering dark and moody photography for weddings and events.