Moncler Lunettes works in collaboration with rapper Lil Uzi Vert on a new collection made specifically for the Fall/Winter 2022 season. The latest range features heritage designs that are prepared for the outdoors. The design language highlights futuristic themes and technical looks that are also high performing.
The rapper highlights three distinct styles including the Ombrate, Wrapid, and Pentagra. All of these are made with futuristic themes and share one common theme, which is their bold design. The city-style goggles can be worn over the head and the Terrabeam goggles are prepared for skiing with advanced lenses. The new Lunettes collection is solidified and the rapper states that "Honestly, in my heart, I think I do [fashion] better than music. Cause the music shit is effortless. I actually take my time with this."
Rapper-Collaborative Luxury Outerwear
Lil Uzi Vert Joins Moncler Lunettes on a New FW22 Capsule
Trend Themes
1. Luxury Collaborations - The trend of luxury brands collaborating with popular figures is growing and providing an opportunity for disruptive innovation in cross-industry partnerships.
2. Technical Fashion - The trend of fashion brands incorporating technical features into their designs to create high-performance clothing is offering opportunities for disruptive innovation in the fashion industry.
3. Bold Design - The trend of incorporating bold designs and futuristic themes into fashion is providing opportunities for disruptive innovation in the fashion industry by pushing the boundaries of traditional clothing and accessory designs.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can innovate by partnering with popular figures to create limited edition collections and appealing to new audiences.
2. Outdoor and Performance Clothing - The outdoor and performance clothing industry can innovate by incorporating technical features into their designs to improve functionality and appeal to fashion-conscious consumers.
3. Eyewear - The eyewear industry can innovate by experimenting with bold designs and incorporating technical features, such as advanced lenses and materials, to create high-performance goggles and glasses.