Since 1918, Momoko Dolls has been making dolls in Japan that are a little more 'spicy' than Barbie dolls. The dolls are popular in Japan and collected by a small group of enthusiests around the world.
Implications - Westernized consumers are completely accustomed to North American pop culture; however, there is an entire world of foreign innovations that are just as (if not more) relevant to their own cultures as some of North America's most well-known icons. Momoko Dolls serve as a perfect example, and could be a beneficial case study when placed in contrast to Barbie for large and small companies looking to establish themselves in a world-wide market.
Momoko Dolls: More Spicy Than Barbie
Momoko Dolls: More Spicy Than Barbie
Trend Themes
1. Cultural-focused Products - Creating products that are tailored to specific cultures outside the Western world, similar to Momoko Dolls, can introduce new markets globally.
2. Non-western Dolls - The demand for non-Western dolls like Momoko can create a market opportunity for doll manufacturers and retailers looking to expand globally.
3. Collectibles for Niche Audiences - Momoko Dolls' popularity amongst collectors highlights the potential for other niche collectibles targeted towards passionate groups of enthusiasts.
Industry Implications
1. Toy Manufacturing - Toy companies can capitalize on the demand for cultural-focused dolls, creating new products that are tailored to specific cultures outside of North America.
2. Retail - Retailers can tap into new geographic markets by offering non-Western dolls like Momoko, attracting customers who are looking for culturally relevant products.
3. Collectibles - Collectibles manufacturers, like Momoko Dolls, can target niche audiences to create product lines that cater to specific groups of enthusiasts.