The MOMO 2015 lookbook is deliberately modeled after 1980s styles and motifs. The designer echoed the work of photographers Hans Feurer and Gilles Bensimon who incorporated dynamic elements into their productions.
Vintage themes are seen in swaths of yellow, pink and aquamarine shades, each one mimicking the chaotic look of a traditional scrapbook. Inset, the featured model showcases the MOMO 2015 collection of bags. The colorful strips of paint add to the pieces which include backpacks, off-the-shoulder items and beach totes.
The MOMO label has incorporated unusual fabrics into this series. Suede has been replaced with ostrich leather, making for a rather striking set that will last long into the future, all the while garnering the attention of onlookers.
Retro Scrapbook Lookbooks
The MOMO 2015 Catalogue Features Vintage Designs and Patterns
Trend Themes
1. Retro-inspired Lookbooks - Brands can experiment with vintage designs and patterns to create dynamic lookbooks that invoke nostalgia.
2. Incorporation of Unusual Fabrics - Innovative designers can experiment with unconventional materials to create unique products that stand out in the market.
3. Chaotic Scrapbook Aesthetics - Designers can incorporate the messy, colorful aesthetic of scrapbooks into their products and branding for a distinct and eye-catching look.
Industry Implications
1. Fashion - Fashion brands can experiment with vintage styles and unconventional materials to create unique products that appeal to consumers looking for unique and timeless designs.
2. Retail - Retail brands can incorporate scrapbook aesthetics into their marketing materials and store designs to create an inviting and dynamic shopping experience for customers.
3. Printing and Publishing - Printing and publishing companies can experiment with chaotic, scrapbook-inspired designs in their marketing materials to create visually engaging and memorable content for their clients.