Numerous art galleries are leveraging augmented reality to deepen engagement among its views, and the latest gallery to undergo this tech transformation is MoMA, with a new initiative entitled MoMAR.
With the help of an app, art gallery go-ers can engage with Jackson Pollock's paintings in new and exciting ways. The app features the work of eight different MoMAR artists, who draw over the original works to create moving 3D re-creations. According to the brand, this move hopes to deepen engagement among gallery visitors, through bringing a new life to an otherwise static image.
MoMAR's main intention is to bring more interaction to the people, encouraging them to think, as appose to being passive on-lookers.
AR Art Gallery Apps
The MoMAR App Brings Jackson Pollock Paintings to Life
Trend Themes
1. Augmented Reality Art - Disruptive innovation opportunity: Developing AR applications that bring static artworks to life, enhancing engagement and interactivity in art galleries.
2. Interactive Art Experiences - Disruptive innovation opportunity: Creating immersive experiences that allow viewers to actively engage with art, blurring the line between creator and spectator.
3. Virtual Art Galleries - Disruptive innovation opportunity: Building virtual platforms that simulate the experience of visiting an art gallery, offering accessibility and convenience.
Industry Implications
1. Art Galleries - Disruptive innovation opportunity: Incorporating AR technology into traditional art spaces to revolutionize the way art is experienced and appreciated.
2. Mobile App Development - Disruptive innovation opportunity: Designing and developing user-friendly AR art gallery apps that enhance viewer engagement and provide a unique art exploration experience.
3. Artificial Intelligence - Disruptive innovation opportunity: Leveraging AI algorithms to analyze viewer preferences and provide personalized recommendations for art experiences, driving greater satisfaction and interest in the art industry.