New Balance adorns another Made in US sneaker model in a vibrant colorway -- this time, it is the 990v5 sneaker silhouette that is re-designed in a Molten Lava tonal option. It also features hues of 'Fireball' to deliver vibrant and fiery hues throughout the entire design.
The Molten Lava color is found on the pig suede paneling details and at the mesh base foundation. This Fireball color then covers the plastic case and the heel cap as it is slightly darker to add a subtle contrast. The tongue highlights the brand's emblems with a patch that reads "Made in US." The sneaker is then rounded out with a white and red ENCAP midsole and rubber gum sole with treaded details.
Lava-Inspired Tonal Sneakers
New Balance's Molten Lava Colorway Adorns the 990v5 Silhouette
Trend Themes
1. Tonal Sneakers - The trend of using tonal colorways for sneakers is disrupting the footwear industry by offering people more bold and unique design options.
2. Color Gradient Shoes - Shoes with unique color gradients, like the Molten Lava and Fireball design, are a trending innovation in footwear that provides consumers with a new and exciting way to express themselves.
3. Sustainable Sneakers - The trend of creating sustainable footwear with eco-friendly materials is disrupting the industry by inviting businesses to be more conscious about their impact on the environment and meet the growing demand of conscious consumers.
Industry Implications
1. Footwear Industry - The footwear industry can innovate by incorporating unique color palettes and gradients when designing sneakers, providing consumers with more personalized options and disrupting traditional sneaker styles.
2. Fashion Industry - The fashion industry can benefit by exploring new trends in sneakers, such as the use of bold color gradients and tonal designs, ultimately providing consumers with more diverse options and disrupting traditional footwear style.
3. Sustainability Industry - The sustainability industry can disrupt the shoemaking industry by promoting the use of eco-friendly materials and sustainable manufacturing processes, ultimately reducing the environmental impact of shoes and leading a shift towards more responsible and conscious production practices.