A couple running a small farm in East Devon recently began selling mohair socks that naturally repel odors. The new socks not only solve the problem of getting an unpleasant whiff each time you take off your shoes, but they also mean less laundry.
The mohair socks are sold by Steve and Jenny Whitley, who currently run a mohair knitwear company called 'Corrymoor.' Unlike socks made from other materials, mohair does not trap the kinds of bacteria that typically causes foot odor. This means that the Corrymoor socks can be worn on a continuous basis without any stench or discomfort. As a result, users can wear the socks for days or weeks at a time without the need to wash them.
With a growing demand for technical fabrics, the mohair socks provide a new option for consumers looking for durable hosiery.
Smell-Resistant Socks
These Mohair Socks Don't Require as Many Washes
Trend Themes
1. Natural Odor-resistant Clothing - There is an opportunity for clothing brands to use alternative materials, like mohair, to create natural odor-resistant products.
2. Sustainable Fabric Alternatives - The increase in demand for technical fabrics presents an opportunity for companies to explore more eco-friendly options, like mohair.
3. Extended Wear Clothing - The success of the mohair socks shows that there is a market for clothing that can be worn for longer periods of time between washes, creating an opportunity for brands to develop innovative solutions for other garments.
Industry Implications
1. Clothing Manufacturing - Clothing manufacturers could benefit from exploring the use of mohair and other natural materials that offer unique benefits to consumers.
2. Sustainable Fashion - The mohair socks demonstrate that there is a growing market for eco-friendly fashion, creating an opportunity for sustainable fashion brands to fill this need.
3. Athletic Apparel - Athletic apparel brands can take advantage of the mohair socks' unique odor-resistant properties to create innovative products for runners, hikers, and other active consumers.