The Moesgaard Museum in Aarhus, Denmark is a stunning landscape-oriented building boasting a green rooftop and underground terraces. Designed by Henning Larson Architects, the Moesgaard Museum will play host to alternative exhibitions that focus on creating a unique experience for patrons.
The museum building is so focused on each element having multiple uses that even the slanted roof becomes a toboggan hill come winter. The Moesgaard Museum will aim to create an engaging new way to present its material that will appeal to children, parents and grandparents.
The Moesgaard Museum will host workshop-style exhibits that will offer a hands-on cultural learning experience and will add to the museum's goal of pursuing economic, social and environmental sustainability. The museum is an example of the use of interactive conceptual content to bring in new audiences.
Experience-Focused Museums
The Moesgaard Museum in Aarhus Incorporates Nature and Design
Trend Themes
1. Experience-focused Museums - Disruptive Innovation Opportunity: Explore the concept of creating unique experiences and interactive content to attract new audiences to museums.
2. Multi-functional Architecture - Disruptive Innovation Opportunity: Design buildings with multiple uses or adaptable features to maximize space and appeal to diverse audiences.
3. Workshop-style Exhibits - Disruptive Innovation Opportunity: Offer hands-on cultural learning experiences in museums to engage visitors and provide interactive educational opportunities.
Industry Implications
1. Museum and Cultural Institutions - Disruptive Innovation Opportunity: Introduce experience-focused concepts and interactive exhibits to modernize the museum industry and attract new visitors.
2. Architecture and Design - Disruptive Innovation Opportunity: Explore the integration of multi-functional and adaptable features in architectural designs to maximize space efficiency and enhance user experiences.
3. Education and Learning - Disruptive Innovation Opportunity: Incorporate workshop-style exhibits in educational settings to promote hands-on cultural learning and interactive educational experiences.